Topic “Resources”
What Makes a Logo Work
Logos are often confused with positioning statements. A logo is not meant to describe a business, it’s simply meant to identify a business. Meaning is created by what it symbolizes, not the other way around. Ultimately what it means is more important than what it looks like. Your logo represents your brand and becomes a symbol—a symbol that’s faster to recognize than words, more memorable than words, and works in any language.
Here are some basic guidelines and questions that you can use to help guide your logo design process.
3 Logo Questions
Building Brand Equity
In today’s globally connected marketplace, brands represent the intangible aspects of a company. Your brand confirms your credibility, connects emotionally with your target audience, motivates them to buy, and creates customer loyalty.
A company’s marketing materials are the imaging of its brand and essentially the point of entry to its brand. Image and perception drive value. Without an image to represent you, there is no perception.
What is Brandopoly?
Brandopoly is designed to help businesses—both large and small—quickly and affordably create professional marketing materials.
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New Blog Post: What Makes a Logo Work http://bit.ly/Iienf1 year 8 weeks ago
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New Blog Post: Building Brand Equity http://brandopoly.com/about/blog/2009/6/17/building-brand-equity1 year 11 weeks ago
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New Blog Post: What's in a Name? http://bit.ly/DHnxE1 year 12 weeks ago
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New Blog Post: The New Brandopoly http://bit.ly/1aPAkJ1 year 12 weeks ago
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Check out the new Brandopoly website: http://brandopoly.com1 year 15 weeks ago