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ABC Television
“Brandopoly has eliminated much of the cost
and time involved in creating and disseminating marketing communications
and sales
support materials to our more than 200 affiliate stations. In
terms of costs avoided and time saved, Brandopoly has delivered
dramatic results to ABC and its affiliates.”
—John Nuzzi, Vice President
of Affiliate Marketing and Promotion, ABC Television Network
With a network of more than 200 affiliate stations,
the ABC Television
Network needed a way to quickly create and distribute promotional
materials, at the same time preserving brand integrity and consistency
of messaging. With sales and promotion budgets stretched thin,
any solution had to save money as well as time. “Competition,
time pressures, and scarce resources have made things more difficult,” acknowledged
Gina Isaac, ABC manager of Affiliate Marketing & Promotion.
The solution: a fully customized implementation of Brandopoly's
Enterprise Edition. Called ABC Brandopoly, the system allowed ABC to realize
an outstanding return on its investment in the system in less
than a year. The result is a powerful sales and marketing tool
for ABC's affiliates across the country. “Having the ability
to quickly prepare customized reference materials supporting
specific sales opportunities is a winner,” enthused Raymond
Lee, a sales rep. at affiliate station KGO in San Francisco. “Having
ABC Brandopoly has been a great time saver,” agreed Linda Tracy,
promotions manager at KTMF in Missoula. “Finding what you
need, when you need it, to create professional ads, sales, and
promotional collateral in minutes rather than hours or days is
a huge benefit.”
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More Success Stories
:: ABC Television
:: myABC.tv
:: myhbomax.com
“Brandopoly is a godsend! It's so simple; in four clicks I have an ad.”
—Linda Tracy,
Promotions Manager,
Max Media
Download Brochure
in PDF Format
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