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Brandopoly
Brand Management System Is Ready for Prime Time
Already in Use at ABC Television and HBO, Increasing Collaboration Between Sales and Marketing Teams While Ensuring Brand Consistency and Speed to Market
By David Parmet
Brandopoly, a provider of brand management
services for enterprise customers, announced the launch and general
availability of the latest version of Brandopoly Brand Management System. The
system
is
designed to allow sales and marketing teams to collaborate on the development
of advertising
and sales promotion materials and to deliver on-demand, brand-compliant resources
whenever and wherever they are needed.
“Brandopoly has eliminated much of the cost and time involved in creating
and disseminating advertising and sales support materials to our more than 200
affiliate
stations, while preserving the ABC brand image and quality of our creative,”
said
John Nuzzi, vice president of Affiliate Marketing and Promotion, ABC Television
Network “Brandopoly has delivered dramatic results to ABC and its affiliates
including a significant return on our investment.”
Since introducing Brandopoly into its sales and marketing organizations in the
fall of 2002, ABC Television has realized a significant return on investment
based on previous hard costs and time involved in the creation of ads, sell sheets,
presentations, stationery and the delivery of brand assets by traditional means.
According to ABC, the typical times to produce these materials have been reduced
from two weeks in some cases to minutes.
“Our experience working with ABC Television has proven the value of an end-to-end
brand management system,” said Brandopoly CEO Tom Trapp. “With marketing
budgets shrinking all the time, Brandopoly can help companies realize better
returns on their sales and marketing dollars while ensuring a consistent message
and brand-compliant marketing materials.”
The Brandopoly Brand Management System is available in an Enterprise or Corporate
deployment, depending on the size and needs of the enterprise. Digital assets
are stored on secure, ultra-reliable servers managed by Brandopoly. Authorized
users access the system via the Internet from anywhere at anytime. An intuitive
Web-based and template driven system is used to create customized marketing materials
that adhere to the company’s brand guidelines. Real-time statistics on asset
use give administrators total control over where, when, how, and by whom a company's
brand's assets are being used.
“The opportunity for brand management systems like Brandopoly’s lies
in the multiple disconnects that exist between the sales and marketing teams
in
any large organization,” said
Trapp. “Marketing thinks that the sales team ignores corporate branding
and positioning standards in a rush to close deals. The sales team believes that
corporate messages and generic sales collateral are not helpful in closing orders.
Brand management systems ensure consistent brand identity across the enterprise
and increased collaboration and understanding between the sales and marketing
forces.”
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Press:
:: It's Not Cable; It's HBO On Demand
:: From the Trenches: ABC Television
:: ABC Builds Its Brand Behind
The Camera
:: A Hi-Tech Image Update:
ABC Using Internet to Distribute
New Graphics to Affiliates
:: Brandopoly Brand Management
is Ready For Prime Time
:: Brandopoly Expands Into
New Office Space
Download Brochure
in PDF Format
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