Step 1
Brand Audit
- Understand Current Brand
- Interview Key Decision Makers
- Clarify Wants, Needs & Goals
- Deliver Brand Camp
- Marketing, Competitive, & Language Audit
Step 2
Brand Strategy
- Synthesize Research
- Clarify Brand Characteristics
- Define Target Audience
- Brand Naming / Rebranding
- Key Messages
- Develop Brand Positioning
- Develop Touch Point Map
- Create Brand Brief
Step 3
Brand Identity
- Develop Sketches
- Logo Design
- Identity & Color Exploration
- Explore Applications
- Brand Identity Presentations
Step 4
Brand Implementation
- Trademark - Design Mark Protection
- Design Customer Touchpoint Map
- Website Design
- Website Development
- Touchpoints: Collateral, Print & Packaging
Ongoing Services
Brand Manage
- Photo Shoot
- Video Shoot
- Ad Campaign
- Graphic Design
- Social Media Management
- Maintain Brand Assets
