THE CHALLENGE

Having conquered the PR and reality TV worlds, Jonathan Cheban’s culinary passion inspired him to dive into the sushi business. Kim Kardashian’s pal Foodgod planned to bring New York’s famed Sushi MiKasa to Miami. Mr. Cheban reached out to Brandopoly to rebrand Sushi MiKasa.

OUR SOLUTION

With a full rebrand, we developed a strategy, logo design, and brand identity to reflect Sushi Mikasa new voice. Going for a minimalistic yet unique look, you will notice in the middle of the “M” mark has a hidden fish.